Pseudonym/Pen Name?

As I’m learning more about branding, a friend suggested since I have two distinctly separate types of writing, one for children’s books, one for women, I should establish two separate brands. It makes sense, and I’ve found articles on how to do that. Sounds like my attorney needs consulting at some point, not establishing a separate LLC, but registering the name for copyright purposes. There are several Pen Name Generators out there; here are some suggestions.

Andra Watt; Grace Spahn; Frances Hurley; Hannah Jewell; Mary Riss

The last three were taking my grandmother’s names and mixing them up. Each combination is an actual person living in the United States. I like Hannah (Great grandmother’s name), and I like Frances (my middle name). I really wanted to pick Grandma Kathy. A Google search revealed the name of a children’s book, “Grandma Kathy Has Cancer.” This Grandma Kathy has had cancer, and I don’t wish to detract from that author’s work, so it’s probably out too. Unless I call myself “Grandma Jewel.” That could work. I’ll check Google later on it.

It’s a concept beyond my thinking to make a list of my qualities. While we all wish to be kind, thoughtful, generous, funny, and beautiful, I doubt many of us would readily describe ourselves that way. I saw a blog someone wrote about listing your assets and they said, “Ask three relatives for a one word description of you.” That could be bad depending on which ones you asked!

Seriously, it could be a great asset if you were unsure how to get started. I may hit up some cousins later this week. I’m thinking of using my real name for the women’s fiction novels. It would be perfect to be “Grandma Kathy” but maybe “Kathy Frances” would be a good pseudonym. See how it all works out? Or not. It appears a Kathleen Frances is a singer from Bristol (Tennessee?). More later.

When you emotionally re-brand yourself, you need to capture attention, encourage purchases, build customer loyalty, integrate the emotional branding into your customer’s life, getting word of mouth. Do you understand how emotions work? Being unique is necessary for your brand to stand out. Best of all, having a human connection leads to long-time followers, a positive reputation, loyalty, and all of this should make a higher return on your investment.

I know my bio needs a definite re-write. So does some info on my website. It’s too bad we humans cannot do over one thing at a time. There is more and more to do and less and less time in which to do it.

As I continue to research my brand identity and what I want to convey about myself, I am going to attempt to put down a few words in my novel. Although I’ve read and researched a lot of things, I haven’t written any words yet. That will change as soon as this is published. Onward! My pseudonym is going to be an extension of myself, not someone else. After all, you can be a wife, lover, mother, friend, grandma, author, and dreamer all at once.

Have a beautiful day. Thank you for checking in, I appreciate it. We’ll see each other tomorrow. Be Safe out there.

Building an Emotional Brand

What? What the heck is that? Everything I’ve read over these last two years says you need to build your “brand” as you are writing. Build an audience. Fellow authors are good at that, as are the local musicians I have the pleasure to know. They genuinely want each other to succeed. When one succeeds, we all do. It’s nice to have that kind of relationship with others, rather than a competitive one. I’m not a competitive person at all. It’s just not in me.

Your branding is basically what you market about yourself and what you do. If that’s wrong, someone please comment and enlighten us, please. Seriously. You need to capture the attention of the folks you want to buy your product (book). Encourage purchase. Develop a relationship to gain return customers. It builds loyalty. Social Media has really increased encounters among authors and their potential readers. Blogs, Newsletters, Facebook Pages, Websites, all put us out there where fans will decide if we’re worth their time and money.

I have a couple of authors whose books I purchase before release just to make sure I have the complete set. The Jesse Stone series is one I’ve collected and read every word. I’ll keep them to read, they are a fast read. And since Tom Selleck starred in the television adaptation of several of the books, I love the image it conjures up about the principal character. He is a serious asset to sell a book, tv show, or just about anything. I’m a Blue Bloods faithful as well. He’s aged rather well and has such substance of character. That’s my “emotional” take on anything he produces. I’m in!

Jennifer Chiaverini is another author who has my loyalty. When I started quilting, I saw her on a Quilting program with Alex Anderson. They talked about her books about a group of quilters, and I purchased the books as they were released. They were delightful. There were all ages of women as characters, some were historical figures, and I learned a lot. Women made quilts for the soldiers in the Civil War. Often the deceased were returned home (when possible) wrapped in their quilts. Many were simply buried in the quilts to have something from home with them. What a beautiful thought. Jennifer has now branched out to historical fiction and the role women have held in history. A slave dressmaker for Mrs. Lincoln. A woman spy during WWII. It opens your horizons for sure. I like that.

When I was still working as a Systems Analyst at Mutual of Omaha, we collectively did not care for the Marketing Department. It wasn’t anything personal, but often times, we had 85K hoops to jump through for their great new product to become a reality and make money for the company.

You had to understand each state to this day still has quirks about the health insurance sold in their states. It can be the “pitch” the type is written in for notices; it can be the languages the notices need to be written in; it can be the envelope the documents are sent in. I imagine all these years later there are bigger quirks to deal with. Many, many, hours were spent in meetings with the marketing folks with our senior analysts talking about existing quirks and analyzing if new quirks would mess up the old quirks.

Mutual sold off their health insurance business to Aetna, one of the companies they acquired during the time I was there. Their focus now is on property management and banking. The entire time I worked there, employees were afraid of a National Health Coverage. At that time, Medicare claims were processed at the company, I’m not sure where they’re processed now. Guess I should check my EOB’s.

Health Insurance is a field where the emotions must be dealt with when making a change. It’s a shame people are not better educated about what their coverage is, why it is, and what you need to do to get your claims taken care of. Personally, I don’t want the government to make me leave my health coverage. It’s perfect for me. The Babe’s is perfect for him. We made informed decisions and they still stand. Leave us alone! And I don’t care for Joe Namath marketing a Medicare Plan that will confuse and build up false hope for the subscribers. I can’t help but think they over-promise and under-produce.

Having grown up watching more than my share of Westerns, the first place my mind goes upon hearing the word branding is to branding cattle. The next place now is the Yellowstone Brand John Dutton inflicts on some of his ranch hands. It certainly makes a statement now, doesn’t it? It produces a certain understanding between the character and his men. Especially with Rip, who is the chief enforcer. There is no misunderstand between Rip and John Dutton. It’s a great portrayal on both their parts.

Do you have a suggestion for me with my search on branding myself? I’ve been told I’m the best listener. I’ve been told I’m a loyal friend. I’ve also been told I have a great sense of humor. I suppose those things are a good start. Any suggestions? I’m eager to see if anyone offers anything up. C’mon. Nothing to do with branding flesh, thank you very much.

Right now, I’m off to do some household chores; kitchen duty; and wear my hat as Webmaster for VFW Post 2503’s website and Facebook pages. They have a lot of things going on in February, 2021. Check them out if you’d like, members must have served in a war on foreign soil; and guests are welcome, too. But after I update stuff, ok? Thanks.

Thank you for reading today. I hope you have a beautiful day. We’ll see each other tomorrow, so until then, be safe.